Chromatography Mastermind Campaign Earns American Inhouse Design Award

Are You A Chromatography Mastermind?Graphic Design USA has presented Restek Corporation with a 2013 American Inhouse Design Award for its Chromatography Mastermind tradeshow materials. Of the 4,000+ entries submitted each year, only the top 15% gain acknowledgment through this prestigious competition. The GD USA contest “is the original and the biggest showcase for outstanding work by inhouse designers. For many years, it has provided an opportunity for inhouse designers to be recognized for their talent, for the challenges they face, and for their contributions to their businesses and institutions.” Restek is proud to accept this honor and would especially like to applaud graphic designer Barb Roan for her exceptional efforts on this project.

This multi-component Chromatography Mastermind campaign was initially created to publicize Restek’s presence at Pittcon 2013. Specifically, its goal was increasing awareness of the Chromatography Mastermind quiz, which was assembled by technical representatives across the company as a way for customers to test themselves while having fun and learning more about the various presentations being offered at the show. The app, mailer, e-mail, T-shirt, website advertisements, stickers, signage, app, and other pieces were so well received by attendees that the iPad app quiz will now be making an appearance at several other events throughout Restek’s 2013 conference schedule.

If you are a chromatographer looking to test your knowledge with some separation science brain teasers, visit www.restek.com/events to see where this exclusive app will be challenging analysts next. Restek’s technical experts will also be on-hand to assist you with your chromatography struggles—and of course, Restek products and support are always available at www.restek.com