Restek Corporation has announced a major rebranding campaign. From shipping containers and product packaging to literature and the web, the new face of Restek has already started to appear in the marketplace and will continue to spread in the upcoming months. “We are very excited to roll out this new look,” says Director of Marketing Dennis Claspell. “For over 25 years, our customers across the globe have turned to us for reliable solutions to complex chromatographic challenges. This powerfully straightforward, uncluttered new design perfectly matches what Restek stands for in the industry.”
It is important to note that Restek is the same employee-owned company providing innovative chromatography solutions relied on by laboratories worldwide. As the transition is completed, the old branding will still appear on some product boxes until existing supplies are exhausted. However, inside there will always be high-quality genuine Restek products, newly manufactured and packaged with care to meet your chromatography needs.